In the summer of 2011, Wahlberg supplied the annual Skanderborg Smukfest festival with a new attraction: a giant beer battle machine. The machine presented a number of physical challenges, among these a mansize hamster wheel. Two teams would battle each other for a bucket of beer. ­More effort equaled more points. The bucket was hung high, out of reach, suspended from cables. When one team took a lead over the other, the beer bucket would be mechanically lowered, and if the leading team lost momentum, the bucket would rise up again.

Click on the YouTube video and watch the thirsty festival goers give it their all  –  the more effort they put into it, the more likely they are to be rewarded with beer!